The location of choice for specialized retail, events and living

Jyväskylä’s city centre is compact in size, but lively and vibrant. Increasing its attractiveness as the location of choice for specialized retail stores, events and living is part of the city’s strategy of development.

Infill construction of the most central city blocks, increased attractive urban spaces and numerous events work together to further revitalize the city centre and to promote a more communal urban culture.

Guiding the development of the city centre

The Vision 2030 for the Jyväskylä city centre 2030 is a comprehensive plan for the development of the city centre and the urban structure it is a part of. It also includes guidelines for the development of transportation links, business and cultural activity.

Objectives of the Vision 2030 for the city centre:

• Double the population with over 30,000 inhabitants (the city centre population is 15,500 as of 2017)
• A leisure and specialized retail hub second to none
• A versatile platform of the culture and arts with many new reasons to come to the city centre
• Easily accessible by all means of transportation